PFA fund QPR role to continue Trust’s legacy promise

qpr, grenfell tower

A year on from the Grenfell Tower fire, QPR in the Community Trust, with assistance from the PFA, have made two related staffing appointments – continuing the club and Trust’s ongoing commitment to support the survivors, bereaved and those affected directly by the disaster.

Nawfal Elasri joins the Trust as North Kensington Officer, while Zoe Kord takes up the position of Primary Stars Innovation Officer.

Nawfal’s role – funded by the Professional Footballers’ Association, the Royal Borough of Kensington & Chelsea, and the John Lyon’s Charity – is based in the local community. His task is to:

  • Coordinate and deliver community engagement projects in the area driven by local need, and support existing projects where required and suitable
  • Signpost participants to local services and activities
  • Provide support for the wider community (with a focus on young people and their families) affected by the Grenfell Tower fire, and link this work into the delivery of the Youth and Communities Work in the North Kensington area

PFA chief executive Gordon Taylor OBE– whose organisation have kindly assisted with funding for the North Kensington Officer position added: “We are pleased to be part of QPR’s support system for all affected by the tragic Grenfell fire disaster, and provide all the help football’s community and wellbeing service is so capable of delivering.”

Zoe, meanwhile, whose role is funded by the Premier League, will spend one day a week in primary schools local to Grenfell Tower.

She’ll provide support for children affected by the fire by delivering fun, engaging and therapeutic interventions, classroom support and physical activities. After almost six months of support already in the local community, we’ve seen progress with both the children’s confidence and behaviour at school.

QPR Community Trust CEO Andy Evans explained: “This further demonstrates our ongoing support to all those affected by Grenfell, as well as our continued collaboration with community-based organisations in the North Kensington area who have come to the fore following the disaster.

“The new roles within the Trust have been created as we look to continue to use the power of football to help promote the importance of emotional wellbeing and the benefits of physical activity.

“There is trust between the club and the local community because of our work there historically, over the past 20 to 30 years, including in the aftermath of the Grenfell disaster. Loftus Road was used as a relief centre in the days following the fire, while our legacy projects have continued to grow since last year’s #Game4Grenfell.

“We want to continue to bring together the people of North Kensington.”

If you have any suggestions or comments regarding the Trust’s work in the North Kensington community, please get in touch with Nawfal Elasri – nawfal.elasri@qpr.co.uk.